But he declined to be interviewed, while a New York Times story focused almost exclusively on his business partner, the music mogul Jimmy Iovine, who appears briefly in “Straight Outta Compton.”īut in the wake of the release of the film and his album “Compton,” his first since 1999, he’s spoken frequently about the new album and the film’s portrayal of N.W.A.’s rise.
When the company became part of Apple in 2014, a Wall Street Journal profile described him as a “perfectionist,” and compared him with Apple co-founder Steve Jobs. Dre – who is often credited as single-handedly defining the sound of West Coast rap in his work as a producer – mainly with Beats is also striking. “It's an excuse that would only be plausible if we weren't talking about one of the biggest rap groups in history, who are being inducted into the Rock and Roll Hall of Fame (one of the whitest institutions in music) next month - or the hugely successful solo careers of both Dre and Cube,” wrote Vulture’s Dee Lockett. Dre as the face of the Beats headphone brand, not as musicians, he said.Ĭoming in the midst of the #OscarsSoWhite campaign sparked in part by this year’s Academy Awards featuring an all-white slate of nominees for top awards for the second year in a row, revelations of this strategy of “racial marketing” drew controversy.ĭemand for oil is spiking. That’s because this group connected with Ice Cube as an actor and Dr. Neil said that Universal’s “multicultural team” of marketers created separate trailers for different audiences, with the trailer for the “general population” (or viewers who are not African-American or Latino) focusing primarily on the rise of Ice Cube and Dr. Its solution, revealed on Wednesday by Doug Neil, Universal’s executive vice president of marketing, was to create separate versions of the film’s trailer, which were then targeted individually to white, black, and Latino users on Facebook, Business Insider reports.Īt a panel at the South by Southwest conference, Mr.
As Universal Pictures geared up for the release of “Straight Outta Compton,” a biopic about the pioneering rap group N.W.A., last summer, it faced a dilemma – how would the studio market the movie to audiences that weren’t familiar with the group?
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